Aloha Sports Chiropractic is a healthcare facility in Santa Cruz that provides chiropractic healing.
Dr. Craig Eymann, who has been in the healing facility for years, includes chiropractic therapy and wellness-enhancing lifestyles to help patients achieve a better and healthier lifestyle.
The website was not generating enough leads for the practice, as it should be being a b2c category.
When we started our collaboration with them, they had a website design that was not up to the mark. The domain for Aloha was already purchased, so we didn’t have much of a free hand.
We worked on the website design to make it user-friendly and responsive. We also developed an SEO and Content strategy, which included blogs to spread information and awareness about the chiropractic practice and location-targeted web pages, as the practice had only one location to target: Santa Cruz.
To target the location and spread brand awareness, we ran paid campaigns and also generated flyers and pamphlets for print marketing.
The website design was already there, but specific improvements were needed to enhance the user experience.
We conducted in-depth keyword research for the relevant keywords.
We researched the competitors in the specific domain of medical practice and then in the specific location of Santa Cruz.
We integrated our keyword research into off-page and on-page SEO strategies while keeping the competitor’s analysis in mind.
While keeping it aligned with the brand voice and keyword research, develop the content around location and medical practice-specified keywords.
We added Aloha Sports Chiropractic to Google My Business to improve its local SEO, which later on contributed to the website’s authority as well.
We ran paid ads and marketing campaigns to spread brand awareness, which helped Aloha Sports Chiropractic grow more.
Our collaboration with Aloha was active until August, and these are the numbers we got:
EZ MD Solutions has been a valuable partner for Aloha Chiropractic, providing excellent content writing and SEO services. Their expertise has improved our online visibility and patient engagement.
EZ MD Solutions, LLC supports 75+ active US healthcare practices with a team of 200+ across the US, Latin America, and Asia.
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