EZ Medical Billing Service is a Business-to-Business (B2B) model business website that provides medical billing services to doctors.
For a B2B business like this, it is hard to keep the traffic relevance and generate number of leads. For a successful business, there are two things that go hand in hand; product/services and marketing. The services were up to the mark and it only needed to be know by the relevant traffic.
To achieve success, the website needed authority. We focused on building authority while keeping things convenient for our target audience.
We started working on it from the scratch, such situations has equal chances and risks of growth and failure.
Keeping the target audience–healthcare providers–in mind we chose the color scheme and designed each and every bit of it ensuring convenience of their users.
To ensure the website’s authority, we choose an SEO-friendly domain that proved to be highly relevant by targeting not just our niche but also the location in which we are providing our services. The domain we used was www.medicalbillingservice.co
We provided off-page SEO through relevant keywords and backlinks to build the authority of the website.
We researched for our competitors to understand the nature of keywords and content strategies in use by already existing websites. Doing so can give an idea of how to identify potential mistakes beforehand. During the competitor research, we looked for the location based keywords and content to get and idea of building local SEO.
We created well-researched humanized content to integrate keywords to rank on the relevant audiences’ search pages and we provided an in-detail knowledge of medical billing services as well. So, their audiences get convinced to sign up. Going along our strategies have gotten these results in the 10 months so far.
As for social media, keeping our audience in mind, we preferred infographics and carousels for posting.
Going along our strategies have gotten these results in the 10 months so far.
We maintained the calendar and followed the posting schedules.
Going along our strategies have gotten these results in the 10 months so far.
Our intent was to go for organic reach and we started branding their brand on LinkedIn, Facebook, and Instagram from scratch.
Here are some analytics for all three platforms in the last month.
We added Medical Billing Services to Google My Business to improve its online visibility and local SEO. We added their services so users could land directly on their service pages.
Our collaboration with Medical Billing Service is still continued and in the first 10 months we have seen a substantial growth and leads.
EZ MD Solutions has been instrumental in enhancing EZ MB Solutions' online presence with top-notch web development, SEO, and content writing services. Their expertise and dedication have significantly improved our visibility and engagement.
EZ MD Solutions, LLC supports 75+ active US healthcare practices with a team of 200+ across the US, Latin America, and Asia.
sales@ezmdsolutions.com
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