Green Wellness offers telehealth services in Pennsylvania and New York. They offer Mental Healthcare, Women’s Healthcare, Weight Loss Support, Primary Care, and Urgent Care.
Provider is a family nurse practitioner and provides healthcare services virtually.
Our client had already purchased a domain. This constraint posed challenges in designing a digital strategy that could effectively compete with established players in the healthcare industry. Additionally, we faced the task of building their online presence entirely from scratch. As a provider of telehealth services—a sector that is recognized but remains underutilized—we needed to craft a brand awareness campaign that was not only compelling but also concise.
The client had already bought the domain, which limited our flexibility in creating a fresh online presence. We had to start everything from scratch to beat the competition and establish the importance of their brand. Telehealth is a known yet unpopular healthcare service. So, brand awareness had to be more accurate and to the point, explaining more in fewer words.
Along with relevant keyword research and web content, we opted for paid campaigns, which helped spread brand awareness and traffic.
Our collaboration with Green Wellness started in September 2024; although the project started in September 2023. They had the domain and basic structure of the website, but it wasn’t properly optimized.
While the website was already there, it needed to be designed well.
We researched for relevant keywords that would get the page ranked in relevant searches.
Conventional healthcare—on-site—comes in direct competition with telehealth as it delivers the same service and is mostly preferred.
So, it was a task to compete with the conventional mode of healthcare services. We also researched the existing telehealth services—no matter they provide partial or complete telehealth services—to understand the landscape of the telehealth market.
We build the website’s authority by integrating relevant keywords through backlinks and content.
We published individual pages for the healthcare services they provide. We also targeted major conditions to target our appearance to relevant audiences. Moreover, we focused on keeping the content humanized to make it more nuanced and informational.
Considering the brand voice, target audience, and nature of their services, we kept the content informative and in the form of infographics and carousels.
We targeted 4 platforms for Green Wellness, i.e., Facebook, Instagram, LinkedIn, and Pinterest.
We started the Social Media Marketing for Green Wellness in August 2024.
Our collaboration with Green Wellness is ongoing, and we look forward to seeing exponential growth for Green Wellness in the future.
As it was an initial level of our collaboration and for an uncommon brand like Green Wellness, we intended to spread brand awareness; which will help us in the later strategies we’ll be developing for Green Wellness.
To increase local visibility and SEO, we added Green Wellness to Google My Business (GMB). Through GMB, we got:
We started paid campaigns in October 2024. Our initial concern was to spread brand awareness, and so we did in our paid campaigns—Awareness Campaign & Engagement Campaign–the insights for which are here:
EZ MD Solutions has been instrumental in enhancing GreenWellness PLLC’s online presence with expert content writing, web development, and SEO services. Their professionalism and dedication have greatly improved our visibility and engagement.
EZ MD Solutions, LLC supports 75+ active US healthcare practices with a team of 200+ across the US, Latin America, and Asia.
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