PHNJ

Prime Health of New Jersey

Prime Health of New Jersey is a medical practice offered by general physicians Dr. Farhan Malik and Dr. Shoaib Malik.  They cover different areas of healthcare services, such as primary care, IV infusion therapy, chronic disease management, and remote patient monitoring, while majorly focusing on medical weight loss services.

Services Used

Search Engine Optimization

Website Development

Social Media Marketing

Google My Business

PNNJ Mockup

Challenges

As the website wasn’t working well for the practice, so we looked for every aspect of the website that wasn’t beneficial. 

We discovered that everything from website design to SEO and content was not up to the mark. Moreover, the website’s content wasn’t valuable to its readers.

Besides, as their target audience is located in specific locations, location-targeted content also needed to be included.

Our Strategy

Our main focus was generating relevant keywords and creating content that informs visitors about Prime Health’s services. We created service-specified and location-based pages. Besides, we started publishing blogs that were intended to spread information and create a need for their services in the market.

Background

The website for Prime Health of New Jersey existed before we took charge but was not generating leads for the practice.

Help?

Need

Project Overview

Website Development

As PHNJ’s website was not responsive enough, and the design wasn’t interesting and relevant to the brand voice, we resolved this issue in the first place.

We ensured:

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01. Competitor’s Analysis

We looked for similar or almost similar services to understand the nature of it. We developed an understanding of our competitors and of strategies that are actually working.

02. Keyword Research

We did detailed keyword research to increase the website’s reach to the relevant audiences.

03. Off-Page & On-Page SEO

We integrated the relevant keywords into both on-page and off-page SEO for the 

04. Content Services

We created humanized content for them that clearly explains their services to website visitors. We kept it clear and easy to understand. 

We also started publishing blogs to highlight the detailed aspects of the need for their services.

This is our results for the overall audience:

SEO Chart

And in the US (locally), this is what we got:

SEO Graph

Pay-Per-Click Marketing

We started paid marketing just a month ago. With a total budget of $600 and $20 daily, we generated 30 Leads and 255 Clicks with a conversion rate of 11.76%. We got these numbers in 24 days with the remaining budget of $195.67.

Google My Business (GMB)

We added Prime Health of New Jersey to Google My Business six months ago. We did so to improve local SEO and visibility of the PHNJ. These are the insights for those six months:

Google My Business

Social Media Marketing

We used three major platforms for social media marketing, i.e., Facebook, Instagram, and LinkedIn. Here are the overall insights:

Future Expectations

Our collaboration with PHNJ is continued and we have helped them grow from scratch; we expect more traffic, conversions, and growth for them.

LinkedIn

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Instagram

Instagram 1

Facebook

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What Difference Did We Make?

Conversion Rate
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Leads
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Ready to speak with a marketing expert?

EZ MD Solutions has been a valuable partner for PRIME HEALTH OF New Jersey, delivering top-notch marketing and transcription services. Their expertise and dedication have greatly enhanced our outreach and efficiency.

Dr Farhan
Dr. Farhan Malik Primary Care Physician
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