Reasons Why Medical Practices Need a Mobile-Friendly Website
The mobile device has become central to modern healthcare delivery and engagement. With smartphones and tablets now integral navigation tools for patients in managing their health needs, medical practices must recognize mobility to boost visibility, coordinate better care, and stay competitive.
Recent surveys indicate over 63% of Google searches in the USA originate from mobile devices nowadays. With 1 in 5 health-related queries, practices need mobile-friendly websites for more opportunities to connect with numerous potential patients seeking medical information online.
Over 5 billion globally access the internet primarily via mobile, making a stellar mobile experience vital for contemporary healthcare organizations to succeed.
58% of smartphone owners have used their devices to look up health-related information, while 52% of mobile searchers visit a physician’s clinic within a day of finding them online. Mobility is, hence, pivotal to consumer engagement and conversion currently.
Mobile accessibility also directly impacts patients’ perception of quality care and superior service. The mobile revolution has firmly embedded itself in healthcare, with patients leveraging smartphones and tablets for everything. It makes it important to own a mobile-friendly website to enhance user experience.
Let’s now discuss reasons why medical practices need a mobile-friendly website.
1. Enhanced Visibility and Search Engine Ranking
As more individuals are utilizing smartphones and tablets to browse the internet. Google gives unique labels to show which medical practice websites work well on phones. Sites that are “mobile-friendly” get higher click-through rates, meaning more people visit them from Google searches.
Also, when sites adjust to fit small screens, it helps people use them longer – about 20% longer visits. Google likes sites that people spend more time on because it means they find good information there.
If websites don’t work on phones and tablets, Google will rank them lower in searches or even hide them completely. So, over half of people might never see sites that aren’t made to work well on mobile devices.
2. Competitive Advantage in Healthcare Market
More and more health apps and websites are being made to help patients quickly get information and care online. Keeping up with patients’ wants can help a doctor’s practice stay popular.
A survey showed that 74% of patients would switch to a new doctor if they offered better apps and online tools. 30% and growing of all health searches are looking for local doctors.
Having information optimized for smartphones can help patients find a doctor’s office nearby. If a doctor’s website is not easy to use on phones, patients may keep going and look for another doctor who is easier to find info and make appointments with on their phone.
Not focusing on mobile sites means doctor offices can miss out on new patients wanting quick, on-demand service. It also means existing patients may start going elsewhere that is more convenient on their phone.
3. Improved Patient Experience and Accessibility
Patients rely a lot on their mobile phones to look up health information quickly and manage their care. If a doctor’s website is complex to use on a phone, patients may feel frustrated and less happy with that practice.
But if the website works smoothly on phones, it makes patients feel like that doctor uses advanced tools and focuses on ease of access to care.
In a survey, 90% of patients said a provider’s mobile website shows how technically capable and patient-focused their care is overall.
Over half of patients now expect to do critical tasks like scheduling appointments using sites or apps – which is common in many industries.
Allowing self-scheduling through mobile devices can reduce missed appointments by 30%. Also, enabling patients to access health information on their phones at any time quickly helps them better collaborate with their doctor and improve health outcomes.
4. Facilitation of Patient Communication
Since smartphones are now so common, mobile messaging is an excellent way for doctors to reach patients. 90% of messages sent via text are read within three minutes, which is considerably quicker than email. So, it’s the best way to contact patients about essential things.
Studies show text appointment reminders alone make patients 60-80% less likely to no-show. Over 68% of patients are very interested in getting texts from their doctor with reminders about health exams, medication, lab results, other care details, and coordination.
Texting patients also makes it easier for doctors’ offices to coordinate care for all their patients automatically. Letting patients message the office by text from the website for surveys, appointments, prescription refills, and simple questions builds better communication outside office visits.
So mobile messaging helps ensure patients get the proper care and information when needed. Patients ‘ daily text and website messaging tools lead to better experiences and relationships.
5. Geo-Targeting Local Patient Engagement
Mobile ads can target patients in specific neighborhood areas using location technology. Google shows that geo-targeted ads get around twice as many clicks as regular mobile ads.
Over 30% of searches about a health issue or treatment are followed up by adding a city or zip code. It means people are deciding which local providers to go to next. With super-targeted local mobile ads, doctors can reach patients right during this decision process after they search, before they call, or book with a provider.
Location technology also allows sending patient promos based on being within a set distance of the office. So, if a patient is near the doctor’s office regularly, the office can automatically send appointment reminders, coupons, or wellness tips.
Getting ads and messages straight to potential patients’ phones as they are nearby makes it easier to stand out from neighborhood competitors. Matching messages to exact locations captures interest during critical times to influence decisions.
6. Faster Loading Times and User Attention
People have short attention spans these days, especially on their phones. If a website takes more than 3 seconds to load on a phone, almost 40% of visitors will leave immediately before seeing what the site offers.
By making changes to shorten load times to under 2 seconds, doctor websites can get many more people to stick around and convert to patients.
Websites that load in less than two seconds have about 27% greater customer engagement rates than sluggish sites. Faster load times are an easy way to reach better people who expect instant gratification and are used to fast phones and apps. If a site loads quickly, it shows expertise in site design and conveys that patient experience is valued.
Slow load times mean losing many visitors before they consider the care quality details on later pages. Building a solid first impression through speed encourages visitors to engage further.
7. Adaptation to Multiple Screen Sizes for Seamless User Experience
There are so many devices and screen sizes now – not just desktops vs phones, but even many phone sizes. People don’t stick to just one device, either. About 25% of people will use devices like phones, tablets, and computers to book appointments or check lab results on a healthcare site.
Responsive website design for medical practices helps sites work properly on any screen size. It changes the layout and scaling to shrink or expand for mobile screens, laptops, desktop monitors, etc. So, instead of limiting functions to smaller devices, responsive sites adjust to look good and work efficiently regardless of what device patients prefer.
Patients can switch between their phones, computers, tablets, etc., seamlessly without issues that would reduce credibility or make health tasks more complicated. The goal is to keep consistent site quality no matter which screen or device dimension patients view it on at different times. The reasons are endless!
Do you want to avail yourself of a mobile and user-friendly website?
Contact us today. We will design one for your practice and help you reach a wide audience.CONTACT US
Mobile devices like smartphones and tablets are changing healthcare. Patients now use their phones and tablets to find doctors, manage their health, and connect with providers.
A website that works well on phones and tablets is essential for any medical office looking to improve visibility, attract new patients using mobile devices, and deliver excellent patient service.
Doctors and medical practices focusing on mobile users will stay caught up and take advantage of growth opportunities. Large and small healthcare providers must make their online presence easy to use on phones and tablets. It allows them to keep up with shifting patient habits and successfully compete as mobile becomes the primary way patients interact with healthcare.
The critical point is that mobile-friendly websites and tools are more than just pleasant to have – they are necessary for any healthcare business to thrive in the modern, mobile-centric culture patients live within. The moment to set up for smartphones is now. Contact us and we will help you design the best possible website for you.