How to Do SEO for Healthcare Websites?

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SEO for Healthcare
Table of Contents

In this digital age, where people use search engines to find anything from new movie reviews to finding new doctors, healthcare providers must have a solid online profile to attract new patients. Every day, more than 1 billion searches on Google are about health topics. It shows that people are using the Internet to learn about their health. Around 73% of patients utilize search engines to search healthcare doctors and treatment centers.

Healthcare practices are overgrowing and making up more than 17 percent of the U.S. GDP. By having a ranking website, medical professionals can become more visible online, drive more traffic to visit their website, and eventually get more patients to see.

A well-optimized healthcare seo website makes finding and building trust with potential patients easier. In a sea of information, a medical search engine optimization website stands out as a reliable source and leads users to relevant, trustworthy content. Moreover, SEO is needed more than just getting a high ranking in healthcare; you also need to connect with possible patients when they’re looking for answers and solutions.

Let’s now discuss some tips to optimize your healthcare website for search engines!

1. Keyword Research

Keyword research is the most crucial part of any SEO plan. First, list words and sentences that people who might become your patients will likely use when seeking healthcare services. Consider medical terms linked to your specialty and location-specific keywords if your practice only helps people in a particular area.

Use tools like Google Keyword Planner, Ahrefs, or SEMrush to uncover valuable keywords with high search volume and low competition. Aim for a mix of short-tail keywords (like “pediatric or dentist”) and long-tail keywords (like “best pediatric dentist near me”) to get people who are looking for both general and specific information.

Examine your competitors’ websites to determine which keywords they rank for and how their content strategy could be improved. This information can help you make targeted content that fills those gaps and brings in possible patients looking for those exact terms.

2. Quality Content Creation

High-quality, helpful website content is essential for getting people to your site and keeping them there while showing off your knowledge. Make a plan to post your blog posts, articles, patient education, frequently asked questions (FAQs), and case studies that apply to your medical specialties daily. Dealt with frequent healthcare issues, provided answers, and gave helpful information to increase confidence and trustworthiness. Post Google-like content that offers authoritative information and meets user needs, which can help your search rankings.

  • Attention to Readability: Remember that your viewers might need to learn more about medicine. Avoid using complicated medical terms and write in simple, clear English. Break down challenging topics into parts that are easier to understand, and use headings, bullet points, and subheadings to make your writing easier to read.
  • Appealing Visual Content: Use high-quality photographs, infographics, and short videos to make your content more attractive and attract attention.

3. Building Backlinks

A strong backlink profile is vital for building your influence and credibility in the eyes of search engines. Get high-quality backlinks from healthcare websites, industry directories, and local groups related to your practice that you can trust.

Focus on creating shareable content. Consider guest blogging on relevant healthcare blogs or websites. It allows you to share your expertise with a broader audience and potentially earn a valuable backlink to your website.

Answer queries and share vital information in online healthcare forums and groups. It establishes you as a thought leader and may lead to organic backlinks from other community members.

4. Local SEO

Local SEO tactics are essential for healthcare organizations that want to reach people in certain areas. To get better results in local search:

  • Claim your Google My Business listing. It lets you control your Google Search and Maps profile online to appear prominently in local search results. Complete your page by adding correct contact information, a list of services, high-quality photos, and your business hours.
  • The power of good reviews: Ask happy customers to write good reviews on your Google My Business page and other related websites. Good reviews not only help people trust and believe in you, but they also boost your local SEO score.
  • NAP Consistency is Crucial: Ensure all your online ads and directories have the same Name, Address, and Phone number (NAP). It will make you more visible in local search results and help search engines determine your presence in the area.

Boost Reach with Local SEO for Doctors

5. Mobile Optimization

Many people use phones to access the Internet. Therefore, your healthcare website must be mobile-friendly. Make your website flexible to operate on all platforms and screen sizes. Search engines like Google websites are easy to use on mobile devices because they put user experience first in their search results.

Google’s Mobile-Friendly Test and other tools can help you identify issues that make your site less mobile-friendly. Improving loading times, touch responsiveness, and general usability on smartphones and tablets will make users happier and more likely to stick with your site.

6. Technical SEO

Technical SEO (search engine optimization) is about making your website work better in search engines by improving the way it works technically. Essential aspects to talk about are:

  • Mobile-first Mindset: Since smartphones and tablets are becoming increasingly popular, ensure your website is mobile-friendly and works well on all devices.
  • Site Speed: Studies have shown how quickly a website loads substantially impacts user perception and search engine performance. Optimizing pictures, decreasing the number of HTTP requests, and implementing cache functions can ensure that your website loads quickly and efficiently.
  • Safety: Ensure your website has an SSL certificate (HTTPS) so that data sent between users and your website is encrypted. HTTPS helps your website rank higher, makes visitors more likely to believe you, and keeps their information private. It is vital for healthcare websites that handle private patient information.

Benefits of SEO for Healthcare Practices

7. Schema Markup Implementation

Structured data like schema code helps search engines better understand your website’s content and role in the bigger picture. Schema markup can help people find your healthcare website in search results by letting rich snippets like star reviews, FAQ sections, and event schedules appear directly in SERPs.

Use schema markup to draw attention to important information, like the healthcare services you offer, images of practitioners, and patient reviews. This organized data makes your site more visible to search engines and makes it more fun for users by letting them quickly find relevant information in the search results.

8. On-Page SEO

Some changes you can make to individual web pages can help them rise higher and get more traffic from search engines. It is called on-page SEO. Important aspects to pay attention to are:

  • Title Tags and Meta Descriptions: Use catchy titles and descriptions that use relevant keywords and summarize the page’s material well. It will increase people’s interest in your site and get more clicks from search engine results pages (SERPs).
  • Header Tags: Use header tags like H1, H2, H3, etc., to organize your text in a way that makes sense and include target keywords where they belong. Not only do clear titles make text easier to read, but they also let search engines know the main topic.
  • Structure of URLs: Create clean, clear URLs with primary keywords linked to the page’s content. Use only short or simple URLs because they can be difficult for people and search engines to understand.

9. Social Media Marketing

Using social media as part of your health SEO can help your healthcare website reach more people and get more people to interact with it. Share helpful information, patient success stories, and news about your business on well-known social media sites like Facebook, Instagram, and LinkedIn.

Discuss your posts on social media with your followers and ask them to share them to get more people to see them and get more inbound links. Social signals, like likes, shares, and comments, can indirectly affect your website’s SEO by telling search engines about the popularity and usefulness of your content.

Related: The Importance of Social Media in Healthcare

10. Monitor and Measure Performance

If you want to keep up with how search engines work and how people use the Internet, you have to constantly change and monitor SEO. Use Google Analytics and Search Console on Google to monitor essential data like keyword rankings, organic traffic, and user engagement.

Analyze performance data regularly to find strengths, flaws, and improvement methods. Over time, maintain and enhance your healthcare website’s exposure by changing your SEO strategy based on what you learn, trying new techniques, and staying current on industry trends.


  • Remember that SEO is a long-term plan. Be patient and keep at what you’re doing.
  • Follow the newest SEO trends and the best methods.
  • Get a complete plan from an SEO expert.

Wondering How to Boost Your Healthcare Website's Visibility Online?

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The Bottom Line

Improving your SEO for healthcare websites is essential in today’s digital world to ensure patients can find and use it. Keyword optimization, quality content creation, mobile responsiveness, and local SEO techniques are all excellent ways to improve your website’s search engine rankings.

EZMD Solutions provide expert healthcare digital marketing services specifically made for healthcare providers. Our experts will ensure that your website ranks better and attracts visitors from the right people. 

Check out EZ MD’s complete SEO healthcare services today to take the next step toward improving your online visibility and reaching more patients.

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